Graphic Design for the Internet


We serve clients who have had full websites produced by Clarity and those who have an existing site that they merely need to add that final piece of 'wow' factor. This might be a graphic for a promotion, a full company animation or to brighten up and refine an existing logo. We breathe new life into old sites and make brands stand out online.

We've published a small selection of our own 'Blueprint for Success' animations below to give you examples of the quality of work we can produce for you. Simply click the play button in the bottom left corner of each of the screens shown. We add to this web page regularly so please bookmark it to keep up with our latest work.

The BIG Optician Flash

Project Title: BIG Optician Intro


Running Time: 20 Seconds


File Format: SWF


File Size: 3.3Mb


Video Size: 660 * 380


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A long-standing client, The BIG Optician approached us to freshen up the look of their homepage with an animation. We were given a brief of getting across the core values of their business, as well as showing the huge range of brands that they stock in store. We produced a flash banner with some subtle animation on the images and text to create a welcome that is visually more appealing.


The project was implemented in June 2010. We also produced a small secondary flash animation further showing the brands stocked by The BIG Optician. If you're looking for an optician in Newcastle, we highly recommend them.


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The Tyne Bridge


Project Title: Bridge Blueprint

Running Time: 26 Seconds

File Format: Flash Video

File Size: 5.8Mb

Video Size: 640 * 360

The world famous Tyne Bridge gave us the basis of another development on the "blueprint for success" theme. The chalk lines being drawn onto the blueprint are well suited to the architecture of the bridge span and your mind is able to piece together the scene long before it completes. Colour is phased in slower than on other versions, with the writing in the top right corner giving an almost postcard feel to the finished animation.


This animation has proved immensely popular with visitors and clients alike. In fact we've received two orders for Flash developments purely on clients stumbling across this short animation.


Angel of the North

Project Title: Angel Blueprint


Running Time: 26 Seconds


File Format: SWF


File Size: 5.8Mb


Video Size: 640 * 360


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One of our favourites of this theme, the regional landmark that is the Angel of the North. Sitting just off the A1 en route to Newcastle Upon Tyne, what better way to highlight your location than tie a dreamy summers day tune in with the "blueprint for success" theme. We can't help watching this Flash production without thinking how nice it'd be to be sat beneath the sculpture on the day the picture was taken, sun on your back, watching the world pass away below you. Your website can take on a completely different look and feel with these types of animations. They're a cost effective way of revitalising lost impact and give a whole new aesthetic appeal to your brand online.


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Web Page Design


Project Title: Web Page Blueprint

Running Time: 26 Seconds

File Format: Flash Video

File Size: 5.8Mb

Video Size: 640 * 360

Taking a different subject matter, this twist on the theme shows one of our old website pages being drawn. It demonstrates how the same style of animation can be adopted to completely different material.

Our web graphic designers produce animations for everything from High Street retailers to the medical professions and accountants. We can develop a concept from scratch or take your lead on the type of end result you're aiming for. Whether they're for creating that initial impression or launching a new product range, they rarely fail to succeed.


ClarityWEB Logo

Project Title: Logo Blueprint Design


Running Time: 20 Seconds


File Format: SWF


File Size: 5.0Mb


Video Size: 640 * 360


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Using our own logo we created a very effective animation, again using Adobe Flash. Utilising the blueprint theme, you see the chalk lines bring the logo together until the final stage of colouring is applied. Subtle lighting changes towards the end of the animation highlight the brand. If you'd like to see something similar for your website and logo, get in touch - it's the type of animation that can transform a website instantly.


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The Sage Blueprint


Project Title: Sage Gateshead Blueprint

Running Time: 26 Seconds

File Format: Flash Video

File Size: 5.8Mb

Video Size: 640 * 360

A stunning architectural work, The Sage on Newcastle's Quayside makes for an eye catching sight that lends itself to our chalk drawn animation.


Our choice of soundtrack won't be something The Sage will be quick to want in their halls, but we can produce soundtracks or use your choice of music in our productions.