Justcantsayno.com Case Study
justcantsayno.com - brochure website design
justcantsayno.com
justcantsayno.com is a car finance company aimed at those who have struggled to obtained car finance from other sources.
Our client approached us with a very clear and concise brief. They needed not only a logo and full brand identity, but the online presence that would support a major marketing campaign.
Quick Trunaround
From logo and concept design to completion of this project – timings were intense! Working to a very tight deadline because of the beginning of a commercial radio advertising campaign, the completion of this entire project including all of the concept, branding, design, website implementation and client approvals at each stage was a mere week!
That’s right – we produced everything you see on this website within a week. Everything, from scratch!
The quick turnaround meant there was no room for error on the project. The most critical aspect of this was understanding our clients brief and interpreting their brand values and target audience.
Bright Corporate Web Design
With a logo representing the brand, bright colours and a car on the open road, ClarityWEBs graphic designers set about creating a website to match the logo.
A bold bright header and very bright colours to work with made this a designers dream website project. Moving down the design the white background keeps a corporate feel, whilst big, bold and bright graphics maintain the clean approach taken by us to keep a fresh, vibrant and, very importantly, a positive outlook.
How It Works Slider
With an easy process of 'how it works', ClarityWEB suggested a simple step by step guide in the form of an attractive, graphically based jQuery slider to add some flair to the website. We created a series of slides for the approval of our client, all of which met with immediately positive response. The slides matched the look and feel of the website as well as reinforcing the company brand with the inclusion of the logo on each slide.
CSS3 Web Design
The more technically minded of our readers maybe aware of the arrival of CSS3, a more modern web technique that is fast becoming the norm as the web moves forward with better and more intelligent web browsers. The justcantsayno.com website has small amounts of subtle CSS3 inclusions which enhance the visitor experience if they’re using more recent release of popular web-browsers, whilst not affecting the overall functionality or design of the website for other users.
Rich Media
As previously mentioned, ClarityWEB were working to a strict deadline on this project because of the beginning of a radio advert campaign for our client. One of the clients requests for this project was to include the radio advert for anyone to be able to listen to the advert via the website.
With major compatability issues, ClarityWEB set about including a system to play the advert online. A compact jQuery and Flash based system was eventually used with simple text instructions to activate the player.
Visitjustcantsayno.com
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Logo Design and corporate branding
Interactive 'How it Works' Slider and graphic design
Bright and clean corporate web design




