Belridge

Belridge First Aid Supplies approached ClarityWEB in order to redesign and develop an underperforming eCommerce website that they have had in operation for two years.

Latest Web Standards

From the outset of this project, it was clearly important that getting the structure of this website was critical in order for the latest SEO standards to be applied for this website to be a success. With the old website having not delivered the anticipated results, our previous successes with recent corporate clients was a huge attraction for Belridge.

It was also important for Belridge for their customers to have the ability to pay via two methods online, either using Paypal or another alternative online payment gateway. A custom shoppping cart eCommerce solution is exactly what was required, something that ClarityWEB have delivered for some of the UK's biggest retailers in the past.

More Professional Corporate Branding

One of the most fundamental aspects of the new website was improving not only the content and standards of the website, but the overall graphical appearance.

With the previous website old, fluid width and following no perceptable design standards, ClarityWEB wanted to give the new Belridge site a clean, corporate and professional appearance to accurately reflect the products and services of the company it was representing. Belridge also entrusted ClarityWEB with the redesign of their corporate brand, with a new logo.

A custom icon set and alot of white space with clearly structured sections and headers designed for this site have really improved the aesthetics. A simple top navigation bar and search function with a clearly defined shopping cart have really given the site a clean and easy look, sticking to the brief of creating that professional appearance.

Content Management System

It was important for Belridge to be able to fully maintain the content of their site because of the large database of products that they sell.

With all of the websites that ClarityWEB create, we offer our clients as much or as little control as they require. Belridge have the ability to control the vast majority of content throughout their website as well as creating and maintaining their own company news. As with all of our CMS web solutions, each one is custom written for that client. We do not use off the shelf solutions which have to be tailored to match the requirements of our clients. We listen to our clients needs and requirements and before we even touch a computer, we make sure we understand EXACTLY what they are looking for. For Belridge, we have given them a solution which has not only given them the exact features they require, but one which has futureproofed any expansion for their business.

Visit Belridge

Take a look at the redesigned Belridge First Aid Supplies site.