Baby-Births.com Case Study
Baby-Births.com - Birth announcements
Baby-Births.com
Baby-Births.com is a global website allowing the free posting of baby birth announcements and the recording of baby milestones.
Graphic Design
Adopting a unique and entirely Clarity created design and characters, the site is creatively noticeable for the sheer likeability factor of its core brand characters, Ben, Boo and the Stork!
Custom Coded Website
However, it wasn’t just the design that was custom created. Every element of the site is coded specificially for it. There are no spin-off componenets, third party content management systems or any reliance on any code other than that written by ClarityWEB.
Global Visitors
Attracting visitors from across the world, Baby-Births.com needed to offer a simple and inituitive interface that assists users in registering quickly and getting on to what they really want to do – announce the birth of their newborn to family, friends and the world.
Website Features
The site features a wealth of helpful mechanisms including automatic conversion to metric weights, photograph cropping, the selection of preset announcement graphics and and user-moderated system for approval of comments posted by other members.
Going Beyond Traditional Design
The project is a perfect example of where Clarity can see the growth potential for a site – because prior to starting on the site there was no requirement to record baby milestones. It was ourselves that suggested the addition of the feature.
In doing so we’ve provided Baby-Births.com with a website that brings people to it – and brings them back time and time again to check on baby progress.
Social Media Integration
Integration with social media channels was always key to this project and Baby-Births.com sends any new birth announcements or milestones directly out to Facebook and Twitter – without the need for the administrator to get involved at any point.
The site has attracted a huge amount of praise with almost every Parenting or Mum-orientated forum online immediately following it on social media channels!
It’s an excellent demonstration of how a simple idea can be communicated effectively and offer features that are powerful with consumate ease.
Visit Baby-Births.com
You can view Baby-Births.com here:


Announce a Birth
Advanced search and sort functionality
Social media integration




