TWITTER FACTS AND FIGURES
Figures from today (23 April 2009) demonstrate that Twitter.com continues to rise rapidly - in both visitor popularity and the length of time people seem to spend on the site. Whilst a different type of experience to Facebook, there is little doubt that Twitter is now gaining a huge following from a number of companies (ourselves included) that are benefiting from the way it propagates information to such a large audience.
Headline figures that immediately stood out to ClarityWEB are:
Whilst Alexa give the site a Traffic Rank of 66, it is now at No. 18 in the 'Top 100 UK sites'.
It has usurped the likes of WordPress and AOL in the Top 100.
Over the last 3 months, Twitter has risen in popularity by over 425%.
On average, over the last 3 months, 1.5% of EVERYONE online, uses Twitter daily.
The UK is Twitters third most popular country for visitors, with the USA accounting for 47.9% of its users, Germany 8.6% and the UK 6.4%.
The average user spends 9.3 minutes per day on Twitter!
Just short of 170,000 websites now link in to Twitter.
Seen as a recent phenomenon, the Twitter.com domain first went online in January 2000.
Page views on Twitter are 13% in 2009 and the average user visits 9 pages per day.
Twitter User Facts
By far the biggest user group are the 25-34 year olds. They massively dominate Twitter activity. The next group of users fall in the 35-44 year old age group. However, all other groups report that, as a general percentage of the internet population, they are 'under represented'.
Twitter is least popular with those in the 55-64 group, closely followed by those over 65. Interestingly, the 18-24 year old group is under represented - perhaps still more attracted to the likes of Facebook and Bebo?
Males dominate - and by a long way. As a general percentage of all those using the internet, there are vastly more Male Tweeters than females, something we found rather suprising. From a education perspective, most Tweeters haven't gone through any form of College eduction. The interesting point though is that the next highest group of users are graduates - so from one end of the scale to the other!
Tweeting at Work
A headline to ourselves is the fact that Twitter dominates in the workplace.
Figures from Alexa show that, relative to those online overall, the number of users browsing from a workplace is high - far more than at home (the home figure actually shows an under-representation of those online).
Across the Globe
Twitter varies widely in popularity across the globe. The figures below show its Alexa rank in a variety of countries:
Australia - 18
Austria - 38
Brazil - 216
Canada - 29
China - 250
France - 392
Germany - 34
India - 45
Indonesia - 116
Ireland - 35
Italy - 175
Japan - 352
Netherlands - 56
Pakistan - 40
Russia - 430
South Africa - 18
Spain - 157
Sweden - 42
Turkey - 156
United Kingdom - 18
United States - 17
