At Website Design Newcastle we are proud to work with a range of high-profile clients in the online casino industry. Our team loves all things to do with online casinos – we are self-professed nerds and love working on websites in this industry.
One particular client we were stoked to work with was Leo Vegas Casino. This is one of the most popular casinos in the UK – some of our team have accounts registered on the platform! We were therefore privileged to work on their latest website design revamp.
What do players want from their casino?
To create an effective casino, you must think from the perspective of the average casino player. What do they want? What is important to them? How do they want to use the site and what features should be prominent?
Using this approach, we dissected what Leo Vegas Casino had to offer, and formed a plan. This involved placing an emphasis on their casino games, slots and bonus offer. But also creating a website that was easy to use and had quick loading times too.
Re-vamping Leo Vegas Casino
The old iteration of Leo Vegas’s website wasn’t the best. It was OK but it needed updating and brining into the modern world of online gambling. To help improve the website we looked at the following aspects:
Emphasis on Leo Vegas casino games & slots
Game choice is a major selling point of casinos. Leo Vegas does indeed have hundreds of games to choose from – you can play anything from slots and jackpots, to table games, and poker. We felt that they didn’t show this in the best way, however.
Therefore, we created a homepage that clearly showcased the huge array of casino games available and the most popular slots. As soon as you open the Leo Vegas website, you can see a large selection of game thumbnails – the scrolling header LeoVegas and industry news ticker also shows popular games like Megah Moolah.
An effective site navigation
As also know that customers want to easily reach different sections of the casino site – they don’t want to spend ages trying to find pages, or navigating through complicated menus. To address this, we devised a three-tier navigation.
At the top of the Leo Vegas 2024 casino site, there is a navigation bar relating to customer accounts and supports. Next, there is a simple bar to choose between casino, live casino, and sports. Finally, the main navigation shows the relative sections of whichever website section you are on.
LeoVegas customer support
As mentioned above, we also wanted casino players to easily access the Leo Vegas support. We therefore created clear links to their support centre. Additionally, we created a live chat icon that is always present in the bottom-right hand corner.
Fast loading times for LeoVegas casino
In today’s fast-paced world, customers require quick access. To ensure this was possible, we optimized all Leo Vegas images to ensure quick loading times. We also looked at the basic website code and ensured it was tidy and had no unnecessary snippets that would reduce loading times.
Leo Vegas Mobile Friendly
Finally, we helped develop the mobile version of the Leo Vegas website. Casinos are now largely played on smartphones and tablets. It was therefore important that the mobile version looked amazing, but also worked flawlessly.
It was a pleasure to work on the Leo Vegas casino website. We felt that we did the site justice and helped transform it into a well-oiled site that but customer usability first!